— Legal

Privacy Policy

Last updated: January 1, 2025 · Apex LEDs Pakistan

Contents

Information We Collect
How We Use Your Information
Sharing Your Information
Data Security
Cookies
Your Rights
Third-Party Links
Changes to This Policy
Contact Us

At Apex LEDs ("we", "us", or "our"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website or place an order with us.

By using our website, you agree to the collection and use of information in accordance with this policy.

01 Information We Collect

We collect information you provide directly to us, including:

Personal Identification: Your name, email address, phone number, and delivery address when you place an order or create an account.
Payment Information: We do not store your payment card details. Payments are processed via secure third-party gateways (e.g., Stripe, JazzCash, EasyPaisa).
Order Information: Products you purchase, order history, and transaction details.
Communications: Messages you send us via WhatsApp, email, or our contact form.
Device & Usage Data: IP address, browser type, pages visited, and time spent on our site (via cookies and analytics tools).

02 How We Use Your Information

We use the information we collect for the following purposes:

To process and fulfill your orders
To send order confirmation and shipping updates via SMS/email
To provide customer support
To improve our website and product offerings
To send promotional emails or offers — only if you have opted in
To prevent fraudulent transactions and maintain website security
To comply with legal obligations

03 Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in these limited circumstances:

Delivery Partners: We share your name, phone number and delivery address with courier services (TCS, Leopards, Trax, etc.) to fulfill your order.
Payment Processors: Your payment data is handled securely by our payment gateway partners.
Service Providers: Trusted third-party tools (like Shopify, Google Analytics) that help us operate our store — all bound by confidentiality agreements.
Legal Requirements: If required by law or to protect the rights and safety of our business or customers.

04 Data Security

We take reasonable measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our website uses SSL (HTTPS) encryption to secure data transmission.

However, no method of transmission over the Internet is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security.

05 Cookies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies help us:

Remember your cart items and preferences
Analyze website traffic through tools like Google Analytics
Deliver relevant advertisements (if applicable)

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, some parts of our website may not function properly without cookies.

06 Your Rights

You have the right to:

Access the personal information we hold about you
Request correction of inaccurate data
Request deletion of your personal data (subject to legal obligations)
Opt out of marketing communications at any time
Lodge a complaint with a supervisory authority

To exercise any of these rights, please contact us at support@apexleds.pk

07 Third-Party Links

Our website may contain links to third-party websites (such as social media pages or partner websites). We have no control over the content and practices of these sites and are not responsible for their privacy policies. We encourage you to review their privacy policies before providing any personal information.

08 Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by updating the "Last updated" date at the top of this page. We encourage you to review this policy periodically.